The blueprint of Web technology was first outlined in 1989 by Tim Burners-Lee, depicting the three intergenerational pillars from which the web has continued to develop and grow: Whether it be reading ‘static’ online content through the original Web1.0, interacting with friends and family via social media on its successor ‘Web 2.0,’ or perhaps more recently buying and trading popular non-fungible tokens (NFTs) via ‘Web 3.0’ integration on popular Web browsers. Recent decades have seen massive developments in the way we utilise the World Wide Web (Web). By removing ad tracking scripts, Brave boasts to be one of the best browsers in terms of data privacy and the protection of personal information.Zerocap Analyst Edward Goldman provides a timely overview of Web 3 how to access it, the tech available and under development, plus a case study on the Brave browser – currently the most popular access point for Web 3.0. In recent years, ad tracking software has been deemed as one of the biggest challenges to personal privacy.

Many websites integrate ad tracking scripts in their code that follow users’ activity and extract behavioral data. This is not surprising, considering the fact that advertisement scripts traditionally slow down browser functions.Īnother innovative characteristic of the Brave Browser is the complete removal of ad tracking software. According to the official Brave documentation, the browser is several times faster than the industry leader Chrome. Aside from this innovative approach towards online advertising and rewards, Brave also boasts significantly faster search speeds.

Users of the browsers are rewarded with Basic Attention Tokens ( BAT) for viewing ads provided by Brave Browser.

The browser’s code is structured in such a way that it automatically strips down all advertisements from a website, and replaces them with ones selected by Brave Browser instead. While traditional browsers allow publishers to post advertisements and benefit from clicks, Brave takes on a different approach.

Brave web browsers